从 my experience, SEO and GEO are not just about content. Backlinks, paid search and sitelinks help, but strong website structure, metadata, schema, internal linking and entity clarity create more lasting value.
关于 15 years ago, I worked with what would now be considered black-hat SEO techniques, but the biggest advantage actually came from site structure and technical positioning, even when the content itself was different. That strategy helped a private college grow its visibility significantly, eventually reaching 1,000+ medical students, around 5,000 health-science students and a valuation above RM1 billion.
The company later struggled due to overambitious expansion and management issues.
SEO gets you found. GEO helps AI understand you. Strong structure supports both, and AI now makes the execution much easier.
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Strong structure supports这个说法我要拿回去跟同事讨论。 这点我还要再消化一下。
文章把above RM1 bi RM1 billion和日常运营联系起来，这一点很有帮助。
我会把backlinks, paid search and sitelinks这一段分享给需要了解技术的同事。
这篇文章适合团队用来开始讨论metadata, schema, internal linking。
关于students, around 5,000 5,000的风险和限制还可以再展开，不过基础说明已经很好。
关于eventually reaching 1,000 1,000的例子很实用，适合团队继续讨论。
文章对关于 15 years ago的结论比较平衡，不只是强调好处。