Behind every business is a person who decides to keep going. Behind JASMANI is Jasmani Abdul Hamid - better known to customers and the online community as Abang Jas.
Jasmani Abdul Hamid is the entrepreneur behind the JASMANI journey, carrying the experience of traditional food entrepreneurship into modern digital commerce.
More Than a Food Brand. A Journey Built Over Years.
Sebelum TikTok Shop, live commerce dan Ready-to-Eat menjadi sebahagian daripada perjalanan JASMANI, kisah ini telah bermula lebih awal melalui penghasilan pes masakan, pembangunan perniagaan, program keusahawanan, pensijilan, ekspo, eksport dan modern retail.
Jasmani Abdul Hamid, yang kini lebih dikenali sebagai Abang Jas, membina perjalanan perniagaan yang berkembang seiring perubahan cara rakyat Malaysia membeli, memasak dan menikmati makanan.
Daripada produk pes masakan kepada portfolio Ready-to-Eat dan digital commerce, perjalanan ini bukan berlaku dalam satu malam. Ia dibina melalui pengalaman, penyesuaian dan keberanian untuk berubah mengikut zaman.
Hari ini Abang Jas boleh dilihat melalui video, TikTok, live commerce dan platform digital. Tetapi asas perjalanan JASMANI dibina jauh sebelum era social commerce.
Perubahan medium tidak mengubah asas perniagaan — produk perlu relevan, pelanggan perlu difahami dan perniagaan perlu sentiasa menyesuaikan diri.
Malaysia export directory records Anis Cafe Enterprise as a business established in 2010.
At this early stage, the JASMANI identity was closely tied to cooking pastes — a category that later became the foundation of a wider food range.
UiTM Cawangan Melaka consultancy directory records “Perundingan Pembangunan dan Penambahbaikan Pelan Perniagaan Syarikat Anis Café Enterprise”.
This milestone shows that business growth was not only about product development. Business planning, structure and capability building were also part of the Anis Cafe Enterprise journey.
Recorded under Anis Cafe Enterprise, Jasmani bin Abd Hamid, category Makanan, product Pes, agency MARA, booth B226.
Participation in the Karnival Usahawan Desa placed JASMANI within the wider entrepreneurship development ecosystem, bringing cooking pastes to markets, agencies and national business networks.
Historical HALFEST documentation lists Anis Café Enterprise in the Usahawan Harapan category.
“Anis Café Enterprise was listed among the recognised entrepreneurs in HALFEST’s Usahawan Harapan category.”
By 2014, digital records showed JASMANI as a cooking product brand offering several paste and food options to consumers.
Historical product range formed the basis for a wider food portfolio.
Malaysia Exporters of Food & Beverage Directory records Anis Cafe Enterprise as a manufacturer of Instant Cooking Pastes with JASMANI as the brand and Singapore as a documented export market.
This milestone shows an effort to move JASMANI from a local market toward higher readiness across certification, production and export.
Historical programme records list FAMA Negeri Melaka, Jasmani bin Abdul Hamid, Product: Pes Masakan.
Participation in Showcase SDSI placed the JASMANI journey within national SME product development networks.
Anis Cafe Enterprise appears in archival material associated with the AEON Suppliers & Partners Conference 2022.
ARCHIVAL TRACE — a continuing presence within the retail ecosystem.
Official Lotus’s Malaysia material dated 28 November 2024 named “Jasmani by Anis Café Enterprise” as one of four existing SMEs featured in conjunction with its Desa Tebrau hypermarket event held on 30 November 2024.
More than a decade after starting with cooking pastes, JASMANI continued moving into modern retail and facing a new generation of consumers.
Digital commerce changed the relationship between brand and consumer. Sales no longer only happen when a customer sees a product on a shelf.
Through TikTok Shop, short-form content and live commerce, Abang Jas himself became part of how JASMANI communicates with customers.
Public reporting in 2025 documented an extensive JASMANI Ready-to-Eat portfolio comprising 83 products.
This figure reflects a major evolution from the earlier cooking-pastes foundation to a far wider food portfolio.
Public reporting stated that nearly 80% of sales were being generated through TikTok Shop in 2025.
For a business that began before social commerce, this was proof of how sales channels can change dramatically as technology, content and customer behaviour change.
FAMA Agromarketing Masterclass TikTok Shop Edition 2025
This recognition marks one of the most recent milestones in the Abang Jas journey — from food product entrepreneur to a business that has adapted to the digital commerce landscape.
Programme organised by FAMA together with TikTok Shop.
Pes masakan menjadi salah satu asas awal JASMANI.
Produk JASMANI semakin mempunyai identiti tersendiri.
Singapore recorded as an export market.
Participation through the national entrepreneurship ecosystem.
JASMANI appears within Lotus’s SME retail initiative.
Portfolio berkembang kepada Ready-to-Eat.
Nearly 80% sales reported through TikTok Shop.
Produk yang membantu pengguna menyediakan masakan dengan lebih mudah menjadi antara akar awal JASMANI.
The current live JASMANI catalogue, drawn directly from the product database.
Best Seller
RM9.00 – RM9.00
Best Seller
RM9.00 – RM9.00
Best Seller
RM17.00 – RM17.00
Best Seller
RM14.50 – RM14.50
Best Seller
RM4.40 – RM4.40
Best Seller
RM11.50 – RM11.50
RM14.90 – RM14.90
RM19.00 – RM19.00
Di sebalik produk, pensijilan, pameran, retail dan TikTok terdapat seorang usahawan yang melalui perubahan cara berniaga selama lebih sedekad.
Jasmani Abdul Hamid — lebih dikenali hari ini sebagai Abang Jas — tidak membina perjalanan ini melalui satu platform sahaja. Perjalanan tersebut berkembang seiring perubahan pasar.
Bermula daripada memahami produk makanan dan keperluan pengguna.
Bergerak daripada traditional commerce kepada retail dan digital commerce.
Personaliti Abang Jas sendiri kini menjadi sebahagian daripada digital identity JASMANI.
Perjalanan awam yang dapat dijejaki merentasi lebih sedekad pembangunan perniagaan.
The Business Changed.
The Principle Didn't.Platform boleh berubah. Cara pelanggan membeli boleh berubah. Produk juga boleh berkembang.
Tetapi perniagaan masih perlu memahami pelanggan, menghasilkan produk yang relevan dan bersedia menyesuaikan diri.
— The Abang Jas Journey
Hari ini, perjalanan JASMANI menghubungkan pengalaman traditional food entrepreneurship dengan cara perdagangan generasi baharu.
Stories, lessons and observations from a journey in Malaysian food entrepreneurship.
Stories from Abang Jas are being documented.
Perundingan Pembangunan dan Penambahbaikan Pelan Perniagaan Syarikat Anis Café Enterprise.
Anis Cafe Enterprise — Pes Masakan, MARA, booth B226.
Anis Café Enterprise listed among recognised entrepreneurs.
Instant Cooking Pastes manufacturer; Singapore as export market.
FAMA Negeri Melaka — Jasmani bin Abdul Hamid, Pes Masakan.
“Jasmani by Anis Café Enterprise” featured at Desa Tebrau hypermarket event.
2025 public coverage of the JASMANI Ready-to-Eat portfolio, TikTok Shop and the award.
2025 coverage of the entrepreneurship journey (validated source).
Daripada pes masakan kepada Ready-to-Eat dan digital commerce, perjalanan JASMANI masih berkembang.
